The Postmodernist box reveals nothing of its structure in the 2 dimensional image presented here. Through our past experience of an object such as this we are able to tell that the outline shape is most likely a box. However the text makes explicit the nature of this 2dimensional image. Venturi, Loos et al.
Friday, April 30, 2010
Thursday, April 29, 2010
Characteristics of Style - Minimalist
The minimalist box reveals the structure through our high content knowledge. That common cultural knowledge of our everyday experiences of that box tells us that the configuration of these lines forms a 3 dimensional object; a box.
The 2 DFO's
The two DFO (Direct Factory Outlet) shopping experiences provide a point of comparison between the same type of themed shopping places. The new South Wharf facility has larger parking, a larger variety of stores, a new and more desirable place provided through the architecture. As the Spencer Street facility has the same store type and mix but in an older less accessible format it may begin to struggle to hold its market share.
Shopping Mall Influence
Each Shopping Mall / Centre precinct has its own sphere of influence, tempting consumers to visit the facility. This is very much dependant on the services and entertainment each facility provides.
Shopping Centres and Services
Research into Shopping Mall / Centre sustainability, as perviously diagrammed, shows that consumer occupancy and desire to purchase depends greatly on the Shopping Mall place and facilities. Of note her is the lack of diversity and facility development of DFO Spencer Street.
Shopping and Residency
Melbourne 2030 urban planning has driven many new residential densification within the CBD. With more people living in the city boudary access to facilities becomes vital.
Shopping in Melbourne
Melbourne is known, in australia, as its shopping capital. This diagram shows the main shopping areas only. In reality consumption spaces are spread throughout the entire CBD and its periphery.
the Vanishing Shopping Mall - Catalysts
Armed with this arsenal of weapons to withdraw us from our money shopping in America and Australia and indeed all over the world has recently seen a marked decrease. More Than 400 of the 2000 largest malls in America have closed over the past 2 years. Some 150 000 retailers are projected to fail in America this year and so mall foreclosures will be imminent. A mall or shopping centre represents discretionary spending and discretionary spending is in decline. Retail sales figures here in Australia are following the same patterns in America and the world. Retail expenditure here dropped significantly since the global financial crisis struck in 2009. Consumers are spending less and spending less often. As the over retailing of our urban environment continues those centres least able to offer consumer incentives through activity, form and environment are at risk.
The Vanishing Shopping Mall
More Than 400 0f the 2000 largest malls in America have closed over the past 2 years. Some 150 000 retailers are projected to fail in America this year and so mall foreclosures will be imminent. A mall or shopping centre represents discretionary spending and discretionary spending is in decline.
Retail sales figures here in Australia are following the same patterns in America and the world. retail expenditure here dropped significantly since the global financal crisis struck in 2009. Consumers are spending less and spending less often. As the over retailing of our urban environment continues those centres least able to offer consumer incentives through activity, form and environment.
Sources:
Newsweek - http://www.newsweek.com/id/168753
Let's Talk Business, Issue 81 May 2006
Australian Bureau of Statistics - http://abs.gov.au/AUSSTATS/abs@.nsf/mf/8501.0
Retail sales figures here in Australia are following the same patterns in America and the world. retail expenditure here dropped significantly since the global financal crisis struck in 2009. Consumers are spending less and spending less often. As the over retailing of our urban environment continues those centres least able to offer consumer incentives through activity, form and environment.
Sources:
Newsweek - http://www.newsweek.com/id/168753
Let's Talk Business, Issue 81 May 2006
Australian Bureau of Statistics - http://abs.gov.au/AUSSTATS/abs@.nsf/mf/8501.0
Sunday, April 25, 2010
Sunday, April 18, 2010
Victory Gardens
During the second world war as men were overseas fighting the production of food in countries such as America, Canada and Australia experienced food shortages. Governments adopted a media push urging housewives to grow their own vegetables as a means of supporting their dietary needs. Through a localisation of the food supply shortages of food were addressed. Called “Victory Gardens” the scheme worked very well until the return of the soldiers whereby food production returned to its pre war cycle.
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