Stylistically speaking, the minimalist approach reveals shopping and consumption habits by exposing the context through an act, a one thing, that through a cultures shared and collective experience, finally reveals that context and perhaps the ramifications of that context. A postmodern box reveals the context and again, perhaps the ramifications, through a more explicit and sometimes ironic way. The signifying elements of both of theses styles could not be further apart in their proliferation by marketers and advertisers and developers. Indeed postmodern consumption and our cultures lack of meaningful signifiers reval the shallow meaning and relationship we have with our products. Our new cultural signifiers have become the objects that we posses and our measure is how many and what type we have.
