Agrindustrial

New agricultural landscape as peri urban land diminishes.

Food Supply

Melbourne's CBD poulation has grown rapidly since the inception of the Melbourne 2030 development plan.  An increase in residential supply is set to continue into the future.  The Spencer street site has the potential to deliver food to 100 000 people within a nominal 1km walking distance zone.

Melbourne Zombie Shuffle 2010

Consuming Design

Stylistic Types that Reveal Context - Postmodernism

Stylistic Types that Reveal Context - Minimalism

Site

Site

The 2 DFO's

 

The two DFO (Direct Factory Outlet) shopping experiences provide a point of comparison between the same type of themed shopping places.  The new South Wharf facility has larger parking, a larger variety of stores, a new and more desirable place provided through the architecture.  As the Spencer Street facility has the same store type and mix but in an older less accessible format it may begin to struggle to hold its market share.

Shopping Mall Influence

Each Shopping Mall / Centre precinct has its own sphere of influence, tempting consumers to visit the facility.  This is very much dependant on the services and entertainment each facility provides.

Shopping Centres and Services

Research into Shopping Mall / Centre sustainability, as perviously diagrammed, shows that consumer occupancy and desire to purchase depends greatly on the Shopping Mall place and facilities.  Of note her is the lack of diversity and facility development of DFO Spencer Street.

Shopping and Residency

Melbourne 2030 urban planning has driven many new residential densification within the CBD.  With more people living in the city boudary access to facilities becomes vital.

Shopping in Melbourne

The space that dedicated shopping districts occupy in Melbourne can be deemed as extensive.

Shopping in Melbourne

Melbourne is known, in australia, as its shopping capital.  This diagram shows the main shopping areas only.  In reality consumption spaces are spread throughout the entire CBD and its periphery.

the Vanishing Shopping Mall - Catalysts

Armed with this arsenal of weapons to withdraw us from our money shopping in America and Australia and indeed all over the world has recently seen a marked decrease.  More Than  400 of the 2000 largest malls in America have closed over the past 2 years.  Some 150 000 retailers are projected to fail in America this year and so mall foreclosures will be imminent.  A mall or shopping centre represents discretionary spending and discretionary spending is in decline.  Retail sales figures here in Australia are following the same patterns in America and the world.  Retail expenditure here dropped significantly since the global financial crisis struck in 2009.  Consumers are spending less and spending less often.  As the over retailing of our urban environment continues those centres least able to offer consumer incentives through activity, form and environment are at risk.

The Vanishing Shopping Mall

More Than  400 0f the 2000 largest malls in America have closed over the past 2 years.  Some 150 000 retailers are projected to fail in America this year and so mall foreclosures will be imminent.  A mall or shopping centre represents discretionary spending and discretionary spending is in decline.

Retail sales figures here in Australia are following the same patterns in America and the world.  retail expenditure here dropped significantly since the global financal crisis struck in 2009.  Consumers are spending less and spending less often.  As the over retailing of our urban environment continues those centres least able to offer consumer incentives through activity, form and environment.

Sources:
Newsweek - http://www.newsweek.com/id/168753 
Let's Talk Business, Issue 81 May 2006
Australian Bureau of Statistics - http://abs.gov.au/AUSSTATS/abs@.nsf/mf/8501.0

Super Popuar Culture on Consumption

consumption behaviour

Hydro Crop Growing