Behold the Wondrous Evoluscope, a ground breaking mind bending parascientific device which allows us to take snapshots of the future. Future scenarios are projected through hpotheses of how our current civilisation could evolve. The evolution, mutation and hybridisation of the architectural type provides the final scope of our investigation which is seen as an expression of this change. This is the architectural thesis of Scott Mason at The University of Melbourne.

Saturday, May 1, 2010

Consumerist Characteristics of Style

Stylistically speaking, the minimalist approach reveals shopping and consumption habits by exposing the context through an act, a one thing, that through a cultures shared and collective experience, finally reveals that context and perhaps the ramifications of that context.  A postmodern box reveals the context and again, perhaps the ramifications, through a more explicit and sometimes ironic way.  The signifying elements of both of theses styles could not be further apart in their proliferation by marketers and advertisers and developers.  Indeed postmodern consumption and our cultures lack of meaningful signifiers reval the shallow meaning and relationship we have with our products.  Our new cultural signifiers have become the objects that we posses and our measure is how many and what type we have.

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