FutuRetail

CommArts’ competition proposal - FutuRetail 2020 is a dynamic proposal that provides a snapshot of the powerful future forces shaping a proposed retail renaissance.  It is presented in an eye-grabbing graphic novel form, what better way to reach Generation Z, often defined as being very active consumers with a high degree of influence over their parents purchasing decisions.  Here the surviving consumption places will need to scramble to remake themselves or become relics like so many before them.  Internet, social networking, women, food, energy and sustainability factors will determine their functionability, form and location.  CommArts’ Crossroads City doesn’t offer a fully realized design for the mall of the future, but it does lay the groundwork for what that mall will consist of.  Malls will not only generate sales, they will “grow food, create crafts, manufacture products, generate energy, and provide education.”


Source: http://opinionator.blogs.nytimes.com/2009/06/01/rethinking-the-mall/